An entrepreneurial-minded team leader with strengths in innovation, establishing user-centered creative solutions, building strong brands, and developing products that delight users and deliver proven results.
View PortfolioUtilizing emerging technology to stimulate audiences to action through effective UI/UX experiences.
View Background“Whether its professional development or learning the foundations of user-centered design, I value helping individuals and teams to grow and accomplish their professional dreams.”.
View SkillsFocusing on Innovation and Digital Transformation
An entrepreneurial-minded team leader with strengths in innovation, establishing user-centered creative solutions, building strong brands, and developing products that delight users and deliver proven results. My goal is to guide teams towards the development of emerging technology that stimulates audiences to action through effective experience design (UX/UI).
Ricky joined the UX design and innovation department as a team lead at Infosys. Previously, he served as Director, Experience Design at Unum. In this position, he led Unum and Colonial Life's experience and design teams to improve both organizations' engagement with users through product design, interactive design, and brand. Prior to this, he was Creative Director for Yard Media, where he spearheaded innovation and emerging media design. Ricky also served in education. As Course Director, Usability and Design at Full Sail University, he developed the UX design syllabus for the design track.
With design thinking in his DNA, Ricky always looks for new solutions for old issues. He spearheaded a team that created one of the original telemedicine solutions, designed an early model electronic book, and developed solutions to increase engagement with insurance consumers. He has also been involved in various talks and events focused on UX.
Ricky studied traditional art and computer animation and holds a Master's degree in Media Design. His work has received many accolades, including the ADDY, Marcom, and Telly awards. His work was featured in "Creativity 34", a magazine showcasing some of the most outstanding global design talents. He is passionate about UX, helping people reach their potential, and more recently, giving new life to old art and furniture. A true creative, Ricky enjoys playing the drum and percussion instruments.
Ricky has worked for a wide-ranging list of companies, including Marriott Hotels, General Motors (GM), KFC, Pizza Hut, Infiniti, Heineken, and Florida Hospital.
List of Skills:Stimulating the audience to action.
Meeting the business goals requires a strategic combination of skills and tools which together are utilized to drive the project towards meeting and exceeding those goals. In the end, it is about communicating to the audience and leading them to take the desired action
View PortfolioEducation never ends.
It is a lifelong process.
The purpose of education is not just to gain knowledge, but also to grow in wisdom. I have an avid interest in learning the latest design and emerging technology trends and contemplating the possibilities for bringing new solutions to the world.
It’s all about people bringing their individual ideas and experiences together to serve other people. I find that the most effective solutions come through teamwork in an environment where diverse thoughts and ideas are welcomed.
Using tools such as Illustrator, Photoshop, InDesign, XD, Sketch App, Axure RP, Dreamweaver, AfterEffects and others, I have created the mechanism for corporations to communicate with their audiences.
View PortfolioCreate an application that allowed consumers to rate products and services in restaurants, retail establishments, and other providers of goods and services, allowing businesses easy access to analytics.
Client: | Touchrate |
Industry: | Technology / Analytics |
The Solution:
An application was developed for stand-alone kiosks tablets and phones. The application contained a survey that was customizable for each product and experience. Print collateral and a website were also produced to introduce potential customers to the business opportunity.
- Branding
- Stationery
- Application Development
- Website
- Brochure
Rebrand the church to build a stronger connection between this ministry and its main demographic of millenial worshipers.
Client: | The Gathering Place |
Industry: | Religion / Non Profit |
The Solution:
After creating a new logo, it was incorporated into the development of modern stationery design. User-centric design was utilized in the creation of a new website which allows the church’s audience to access information related to current events, services, upcoming events and donate at their own convenience.
- Branding
- Stationery
- Website
Develop a solution to make medical personnel more accessible to patients. Patients who need to have medical consultations or answers to questions needed a mechanism by which they could speak directly to a doctor or other medical personnel who could help diagnose or simply recommend the next step.
Client: | SportsView Inc. |
Industry: | TeleMedicine |
The Solution:
After developing the brand, research was conducted to ensure that design and its components meet the needs of users. Wireframes were created, followed by front end and back end design, testing and implementation. Marketing tools were created including a website which demonstrated the product.
- Logo
- Branding
- Application Development
- Website
- Collateral
Create an invitation that would grab the attention of people being invited to a special event.
Client: | Heineken |
Industry: | Breweries |
The Solution:
A die-cut invitation in the shape of the Heineken logo was created to build brand recognition and interest. The unique invitation resulted in a well-attended event that met every benchmark set by the client.
Increase market share for this dry cleaning company that provides premium services including drop-off and pick-up.
Client: | Hangers Cleaners |
Industry: | Hospitality Services |
The Solution:
Created a website that provided an avenue for people to arrange for pick-up and learn about the range of services. This was followed by a direct mail campaign that specifically targeted the geographic demographic served by the company. The campaign brought into focus clothes that were staged to look happy and relaxed because they had been cleaned using the non-toxic, environmentally-friendly cleaning process used by the dry cleaning company. The result was a 5% increase in business.
- Branding
- Website
- Direct Mail Campaign
- Advertising
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Client: | Harvest Bakery |
Industry: | Food |
The Solution:
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- Logo
- Package Design
This startup which specializes in cloud technology needed to establish a brand identity.
Client: | Nube Systems |
Industry: | Technology |
The Solution:
An application was developed for stand-alone kiosks and tablets. The application contained a survey that was customizable for each product and experience. Print collateral and a website were also produced to introduce potential customers to the business opportunity.
- Branding
- Stationery
- Collateral
- Website
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Client: | Cycle World |
Industry: | Sports and Recreation |
The Solution:
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- Website
Create a web presence for this rapidly growing civil engineering company that highlighted its focus on quality and technical expertise in planning, engineering and development services.
Client: | Poulos and Bennett |
Industry: | Civil Engineering |
The Solution:
The new website honed in on the primary strengths of the company using strong images and highlighting the services provided as well as specific projects representing the range of services supplied by Poulos and Bennett.
- Website
Position this emerging construction company as a contender in the competitive market.
Client: | Annular Building Group |
Industry: | Building / Contractor |
The Solution:
Developed brand identity from the foundation beginning with a logo and stationery. Brochure and website showcased some of the company’s more prominent projects, and established the company’s reputation for construction quality.
- Branding
- Stationery
- Brochure
- Website
This sculpture exhibition was being held by First Presbyterian Church of Orlando. They were seeking a way to guide visitors in their interactions with the exhibits.
Client: | Hutchison Family Foundation |
Industry: | Non Profit |
The Solution:
A catalog was created to showcase each piece and tell the story related to the work.
- Catalog
Reestablish existing brand to heighten awareness among stakeholders including ministry partners in the community as well as unemployed and underemployed members of the community.
Client: | Jobs Partnership |
Industry: | Non Profit |
The Solution:
Designed print collateral and a website which highlighted services and success stories. These unified the Jobs Partnership brand and pointed to various opportunities to partner with the organization. This campaign opened doors for more underemployed members of the community to participate in their program which retrains participants and provides opportunities for measures towards self-sustenance.
- Branding
- Posters
- Flyers
- Out Door promotions
- Brochures
- Invitations
- Website
However, awards do provide encouragement and affirmation that the work resonates with industry peers and thought leaders.
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